YouGov Profiles

I haven’t blogged here in a while. But I did write this piece on YouGov’s Profiler app –  a rather fun but warped view on the research company’s consumer profiling data.

It’s published in The Conversation – if you haven’t come across them yet, I strongly recommend taking a look. They publish topical and well-informed opinion pieces from academics, and their motto is ‘academic rigour, journalistic flair’. Best of all, all the articles are licensed under a Creative Commons (BY-ND) license – ensuring they can be republished and shared as widely as possible.